Feeder Finance Weekly Highlights – July 19, 2021

TL;DR

  • Four vaults launched this past week; 29 total vaults to be launched next week, most of which through Auto Diversify
  • Team having strategy meeting early next week and to report back on short- and medium-term goals
  • Team to-do list updated

Community Support

Product Update

Auto Diversify

We’ve been testing the functionalities of the contract vis a vis our UI over the last couple days.  We’ve also ran all known scenarios and fail safe mechanics to test the contract’s security and it held up without any issues.  We’ll spend the early parts of Monday finalizing and expect to release it as planned on Monday.

What’s next?
  1. We’ll circle back to finalize the AutoFarm Compound UI to release the pending deposit tokens, ie.: BNB, USDT, BUSD, ETH, and BTCB
  2. We’ll be setting up a community forum platform where target vaults can be proposed by the community. Using a simple upvote system as the first layer to pre-select the top list and then compile for a FEED required vote to push it up to our development pipeline.  This would be the start of Feeder Finance community directing the development of the platform.    

Business Development Update

Roadmap & Strategic Planning

With the first milestone out of the way we will review our strategic planning for the next month to get us to the next step towards our vision as the #1 DeFi Yield Aggregator.  While the vision is clear, as is the nature of business, the journey isn’t usually in a straight line.  We have these meetings every couple of weeks to make sure we have our priorities and timelines set, change or adapt if needed, and start working towards that next mission.

We’ll have this meeting early this week and will come back to you guys with a plan.  Both short-term and medium-term.  

 

Leading the below as it is still relevant but will be discussed in our meeting to finalize.

Reaching DeFi users

  • Priority I: We’ve listed multiple sites as a target for banner and listing ads. Dappradar, Poocoin, Coingecko, Defiprime, etc. Banner and listing ads are incredibly cost efficient at generating reach. It runs for weeks and months at the same cost as a single press release/sponsored article and typically has a greater total reach too. We would aim to start this soon after completing our AutoStaking launch list early next week.
  • Priority II: The Auto Diversify stablecoin vaults will be fairly concentrated in Doppel’s stableswap pools; we aim to reconnect with them to see if a tweet or mention was possible. It is organic and free, and highly effective, as you’ve seen with Rabbit’s tweet.
  • Priority III: Once we have certain amounts of budgets in place, this may take some time; we’ll reach out to CoinTelegraph to work with them on a sponsored article. We’d hope to build trust with this rather than reach; from a CPM perspective, banners make much more sense.

Partners / Investors

  • Binance Labs Incubation Program: We will be submitting and will need to take some time to work on preparing the documentation. We strive for perfection in everything we do so it may take some time for us to get everything in order for submission. The submission period goes out until August 18.
  • Venture Pitch? It is a tricky thing to be raising money from VCs at our stage. We had a fair launch and no pre-sale. It was intentional on our side. VCs typically come in during pre-sale. We’re unsure how to structure this so that it does not negatively impact existing owners, i.e., you. However, we look forward to going out to them to discuss if any of them would and find a solution if it comes to that. Our community will always come first, so there will not be a deal if it isn’t a good deal for you – we’d like to make that clear.
  • Deposit anchors? It is a valid point to raise. If we’re honest, we don’t know who they are. We know that we have over $2 million in TVL, primarily from our holders’ staking and farming. We doubt all of you went all-in into FEED; most of you are likely to be prudent diversifying investors, and therefore have capital on the sidelines farming away elsewhere up till now. As the platform owners, we’re hopeful that you would also want to and will use it. Ultimately by using and experimenting with the platform, you’ll come back with feedback and suggestions—even ideas about making it better. User feedback, especially for users with interest in its success, is incredibly powerful.

Feeder Finance Team Working List & Timeline

We’ll be picking up Sunday with some new items. Hopefully this gives you a better measure of our progress thus far.

Note:  I’ll be removing the completed list in our update on Wednesday.  Left it to show what we have completed this past week.

Priorities for this week:

  • Core
    • Launch Auto Diversify 
      • Six Deposit Tokens
      • 24 vaults in total (target vaults within Auto Diversify vault)
    • Launch All Current Compound List
      • One additional Rabbit Compound vaults
      • Two DOP 2Pool vaults
      • One AutoFarm Compound vault 
      • Five AutoFarm Compound
  • Marketing 
    • Create Daily Infographics Template for Sharing and DApp Marketing
    • Create marketing asset sharing location for community support
  • DApp
    • Info:  Add desc on harvest fee for Farm
    • Info:  Add desc on auto-compound every 2 hours for Staking Pool
    • Info:  Label FEED balance in staking pool as “Estimated”
    • Info:  Change text on Farm from APY to APR
    • Info:  Fix wrong token logo (BUSD > BNB) on Farm UI
    • Info:  Link to FEED chart on DApp
    • Info:  Add AutoFarm website link
    • Info:  Rank token list alphabetically
    • Info: Remove the repetitive wording for “APY inclusive of fees” and show (i) sign with mouse-over instead; less text, better flow.
    • Info: Show TVL of the target platform
    • Info: Link to the target platform website
    • Info: Product description tweak
    • Info:  APY showing net of fees 
    • Improvement: Disable token and platform dropdown drop at the same time
    • Improvement: Portfolio Page Update
      • Separate Deposit from Estimated Profit (estimated due to compounding intervals)
      • When no investment, show pathway to Invest Page – rather than leave blank 
      • Show Farm and Stake similar to Invest products
      • Portfolio update balance automatically after transaction (no need to refresh)
      • Rearranged token logo to make it cleaner
      • Utilization rate for target platforms that uses lending strategies 
    • Improvement: Show CertiK and PeckShield logo 
    • Improvement:  Capitalization remove
    • Improvement:  Real-time by Block Data Update
    • (New) Improvement:  Mobile scrolling smoothing 
    • Improvement:  Mobile dropdown UI tweak
    • Bug:  Firefox Buy box positioning
    • Bug: TVL wrong figure (sometimes) 
    • Bug: Dropdown while loading data, dropdown disappear after load
      • We’ve added a spinning loader for Portfolio and Invest UI
    • Bug: Firefox DApp arrow issue 

More To-Dos

  • DApp
    • Info: Easy/Complex box for Staking and Farming
    • Info: Mobile version design
    • Info:  Scoring metrics for targets using 1) contract age, 2) TVL, 3) audit status, and more etc
    • Info:  APY UI tweaks
    • Improvement: Light Mode (DApp) / Dark Mode (Blog)
    • Improvement: Jaybird addition to give DApp more life
    • Improvement: “Open App” rethink to reduce confusion
      • It is now just “Start”
    • Improvement:  Portfolio Page
      • Showing allocation by deposits, total investments across all products, current portfolio APY
  • Platform
    • Product Diagram for Compound
    • New Homepage
  • Marketing
    • Banner Ads Templates