Feeder Finance Daily Update May 27, 2021


  • We’re pumping the brakes on low priority deadlines to make sure we can account for uncertainty and allow us to really focus on our core priorities (product & marketing)
  • DApp makeover by product launch at the latest; minor updates along the way
  • We’ve got the mascot design, we’re going back out.  We trust you would agree.
  • Marketing launch process in place:
    • Week of May 31 – Teaser draft 1 and influencer lineup
    • Week of June 6 – Teaser final + influencer ready to go
    • June 14 – Go marketing 

Hi guys, let me give you a quick brief up top as a background so you guys understand the changes that happened down below.

As of this moment, we have three people working full-time on the project; those are the founders. We have three people working part-time to help out where possible. Rafael and DJ are helping with our community management, with the former also focusing on releasing great DeFi educational articles and the latter on our marketing and social engagement initiatives. We also recently onboarded a front-end developer, but he’s also only supporting us on a part-time basis for now and will spend most of his time over the weekends on assigned tasks.

Apart from these tasks, we have primarily outsourced our creative work, namely the teaser, mascot, and web design.

There are a couple of deadline issues, as you can imagine. The first such issue is on the front-end side, where fixes take longer than we had hoped because it’s been weekdays, and we can’t predict our front-end availability. The second is on the creative work as drafts come in, and we’d either have to send it back for another rework or find someone new who can meet our expectations.

We’ll provide more info in their respective sections. We want to be upfront about these things so that you guys are informed as a community that has always been incredibly supportive of us as we fight through these obstacles. Rest assured, our core milestone, which is the vault launch, is not affected, partly because we’ve sacrificed lower priority issues so that Jimmy can focus solely on the vault.

Development Timelines


Current Timeline Expectations:

Everything’s on schedule.  We’ve completed testing of core actions from deposit, withdraw, rebalancing, fees, etc  Safe any bug fixes, we’re virtually done.

End of May – Complete smart contract and complete unit testing (scenario tests)

Starting First Week of June – Launch on test net to study the smart contract execution, look for bugs, observe performance, and tweak if necessary.

Third Week of June

  • Look for community members with dev skills to join Jimmy in going over the smart contracts and testing to get a second opinion; ensuring safety, vulnerability, and execution.
  • CertiK starts auditing our contracts.  We’ll iterate with them if they have comments to make requested adjustments.

June 31/July 1 – Product Launch


Current Timeline Expectations:

Homepage [90%]

  • Mostly complete
  • Designer working on animations and roadmap addition
  • Front-end dev tasked with working through fixes

DApp Makeover
[ETA: New structure complete by Launch / minor updates regularly]

  • We had initially hoped that we could get this done by this week; however, given the uncertainty around our front-end availability. We want to steer away from giving deadlines. Instead, what we’re confident about is that it will be done by the time we launch. That way, we don’t disappoint you and create immense pressure on the core team, which affects our concentration on core products and other more urgent priorities. 
  • Meanwhile, we have tasked our front-end with other DApp minor update requests from the community. If there is anything he could complete on the fly, we’ll have those done as well and let you guys know.


We went out to a couple of designer options; the one we REALLY wanted, the “best” guy, didn’t take the job.  We were left with the “good” option. 

We asked him to make a Feeder Finance version of this:

He sent us this:

Don’t laugh…we know…we’re going back out to the market to find a couple of other artists who can get the job done.  

Unless of course you prefer a Pigeon over a Blue Jay……..

Other Non-Core Updates

  • Re-engage CMC – With the new website and the teaser coming this week.  We’ll be going back to CMC and resubmit.  Hopefully, with these developments, we’ll make the cut.
    • As a reminder of what we didn’t have when we went to them the first time:
      • CertiK On-Boarding
      • Complete website
      • Product Teaser
      • An incredible community
      • The first time we have approached CMC we were one week old, now we are over one month old

Pre-Launch Marketing Initiatives

Week of May 31:  

  • Influencers – Dj is developing a target list and will start to reach out over the next couple of days. We expect to have a final lineup of influencers from Youtube, TikTok, Reddit, Twitter, crypto news outlets, or where ever we could get appropriate content creators.
  • Teaser – We expect the first draft of the teaser to come in; we’ll use that as part of our cover note for the outreach to influencers but expect the final completion of the teaser, after revisions, to come in by the week after. 

Week of June 7:

  • Teaser and influencers ready. If possible, end of the week marketing launch but aiming the week after at the latest  

Week of June 14:

  • Marketing Launch 

We’ll leave the below here as I think it is relevant:

Using available funds, we’ll soon start our pre-launch marketing initiatives.  This will involve:

1. KOL Strategy:  Using our new website and first teaser to approach influencers

  • We’ll likely attract existing DeFi investors first as new holders of the FEED token but ultimately also as vault users
  • We’ll start with less influential (lower economics required) and move on to the top tier after launch

For this effort, we’ve asked the community for influencer/KOLs ideas that we could approach.  We’ve already got some great suggestions so far, but we welcome more.  Please do share when you can at the Feeder Finance Suggestions Group.

2. Media:  We are in contact with CoinTelegraph and will try to proceed with a Sponsored Article to be published on the day of the product launch to maximize exposure

3. More: Teaser Video ideas we’re working on

  • [For DeFi Audience ] Product detailed walkthrough
  • [For Non-DeFi Audience] Platform teaser with real-world connect

Nothing written here is financial advice.  Please DYOR.